Courtesy of HubSpot:
Despite the obvious timing with Thanksgiving near, this piece by HubSpot is a great declaration of how to treat your customers, as well as why.
With the increasing transparency between companies and their customers, mostly thanks to the technological leaps and bounds experienced in communications and social media, it is important for small business […]
Courtesy of :
This is the first page of Seth Godin’s book Small is the New Big:“Small is the new big. Recent changes in the way that things are made and talked about mean that big is no longer an advantage. In fact, it’s the opposite. If you want to be big, act small.
Consumers have more […]
Courtesy of SalesConx:
After SalesConx, an online marketplace for business referrals, recently surveyed 700 small business owners, there were a number of interesting results. The highlights of which are below.
Referral and word‐of‐mouth account for nearly 50% of all new business for surveyed small […]
Courtesy of GourmetRetailer.com:
Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing, has identified 15 ways for small businesses to jump-start January sales and avoid a post-holiday letdown.
1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This […]
Looking back on your marketing last year and wondering what went wrong?
Looking ahead at your marketing for 2008 and wondering what to do?
Starting a new business and still wondering what marketing is?
Well, Entrepreneur.com recently released the following questionnaire that will help an entrepreneur plan his or her upcoming marketing for the new year. Many of […]
Courtesy of Web-Strategist.com:
The Many Forms of Web Marketing:
1) Corporate Domain
This has been a standard since the late 90s, nearly every company, mom and pop boutique now has a web presence. The primary purpose of this is to provide the public with information about your company, it’s products, and anything else they may need. Corporate websites […]
Courtesy of Email Marketing Resolutions at Entrepreneur.com:
Grow your list at every turn. Every day there are opportunities to add someone to your e-mail list. Train yourself and those you work with to take advantage of every opportunity to grow your list. If you haven’t added a sign-up box to your website, now’s the time. If […]
If you are an “expert” and are looking to make some money while simultaneously marketing and branding yourself, or are maybe just looking to flex your literary muscles, self-publishing can be a great way of affordably accomplishing this goal.
I recently ran across this small business which offers a variety of unique and affordable ways to […]
