Local Search Geo-Targeting 101 for Small Businesses

By JJ Thomas • Dec 17th, 2007 • Category: Marketing & Sales

Courtesy of PPC Hero:

Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting options in AdWords and Yahoo! Search Marketing (YSM) both have the same end goal: serving location-targeted ads. But to use these tools effectively, every PPC advertiser should have a solid understanding of the subtle differences between the two tools. More…

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JJ Thomas is the founder and chief promoter and contributor for BirminghamSmallBusiness.com. JJ has a passion for entrepreneurship and enjoys helping fellow aspiring and practicing entrepreneurs. JJ has also founded other related business ventures, such as Entrevisor (providing entrepreneur advisory services) LOLO Rewards (coalition loyalty and rewards program for locally owned, independent businesses), The Entrecyclopedia (the Entrepreneur's Encyclopedia of useful information) and EntrePulse (a weekly roundup of practical info for aspiring and entrepreneurs).
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