Local Search Geo-Targeting 101 for Small Businesses
By JJ Thomas • Dec 17th, 2007 • Category: Marketing & SalesCourtesy of PPC Hero:
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting options in AdWords and Yahoo! Search Marketing (YSM) both have the same end goal: serving location-targeted ads. But to use these tools effectively, every PPC advertiser should have a solid understanding of the subtle differences between the two tools. More…
JJ Thomas is the founder and chief promoter and contributor for BirminghamSmallBusiness.com. JJ has a passion for entrepreneurship and enjoys helping fellow aspiring and practicing entrepreneurs. JJ has also founded other related business ventures, such as LOLO Rewards, The Entrecyclopedia and EntrePulse.
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