Posts Tagged ‘marketing’

Small Businesses Have a Marketing Advantage Over Big Businesses, Really!

By JJ Thomas • Jan 10th, 2008 • Category: Marketing & Sales

Courtesy of :
This is the first page of Seth Godin’s book Small is the New Big:“Small is the new big. Recent changes in the way that things are made and talked about mean that big is no longer an advantage. In fact, it’s the opposite. If you want to be big, act small.
Consumers have more […]



Word-of-Mouth & Client Referrals Tops In New Client Acquisitions for Small Businesses

By JJ Thomas • Jan 10th, 2008 • Category: Marketing & Sales

Courtesy of SalesConx:
After SalesConx, an online marketplace for business referrals, recently surveyed 700 small business owners, there were a number of interesting results. The highlights of which are below.

Referral and word‐of‐mouth account for nearly 50% of all new business for surveyed small […]



Simple Small Business Marketing Plan for ‘08

By JJ Thomas • Jan 4th, 2008 • Category: Marketing & Sales

Looking back on your marketing last year and wondering what went wrong?
Looking ahead at your marketing for 2008 and wondering what to do?
Starting a new business and still wondering what marketing is?
Well, Entrepreneur.com recently released the following questionnaire that will help an entrepreneur plan his or her upcoming marketing for the new year. Many of […]



Another List: Index of Tools for Web Marketing

By JJ Thomas • Jan 3rd, 2008 • Category: Marketing & Sales

Courtesy of Web-Strategist.com:
The Many Forms of Web Marketing:

1) Corporate Domain
This has been a standard since the late 90s, nearly every company, mom and pop boutique now has a web presence. The primary purpose of this is to provide the public with information about your company, it’s products, and anything else they may need. Corporate websites […]



Looking to Self-Promote by Self-Publishing?

By JJ Thomas • Jan 3rd, 2008 • Category: Marketing & Sales

If you are an “expert” and are looking to make some money while simultaneously marketing and branding yourself, or are maybe just looking to flex your literary muscles, self-publishing can be a great way of affordably accomplishing this goal.
I recently ran across this small business which offers a variety of unique and affordable ways to […]



5+ Marketing Tools For Startup Small Businesses

By JJ Thomas • Jan 2nd, 2008 • Category: Marketing & Sales, Starting a Business

Courtesy of Instigator Blog:
Buzz alone won’t guarantee startup success, but it certainly can’t hurt.
In the glorious Web 2.0 startup world that many of us live in there’s a lot of noise. To stand out from the noise, startups need to do more to draw attention. Some startups are great at this. The folks at Xobni […]



9 Ways to Figure Out How Much to Spend on Marketing

By JJ Thomas • Dec 7th, 2007 • Category: Marketing & Sales

Courtesy of SmallFuel.com:
1. Percentage of revenues
This is by far the most talked about method of determining your budget. This method works by taking a fixed percentage of your revenues (that’s every penny your company brings in) and allocating that amount for marketing. The most commonly used numbers are 5-10% (generally for bigger businesses), 20% (used […]



The Top 50 Marketing Blogs To Watch In 2008

By JJ Thomas • Nov 20th, 2007 • Category: Marketing & Sales

EvanCarmichael:
The Top 50 Marketing Blogs To Watch In 2008 is divided up into 10 categories as seen below:
Search Marketing Blogs
1) Search Engine Land
URL: http://searchengineland.com/
Editor: Danny Sullivan
Search Engine Land brings you the latest information about all things search marketing. From SEM to optimization to how search engines work, Danny Sullivan and his team have it covered.
2) […]