15 Tips for Small Businesses To Jump-Start January Sales
By JJ Thomas • Jan 7th, 2008 • Category: Marketing & SalesCourtesy of GourmetRetailer.com:
Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing, has identified 15 ways for small businesses to jump-start January sales and avoid a post-holiday letdown.
1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This […]
