Word-of-Mouth & Client Referrals Tops In New Client Acquisitions for Small Businesses
By JJ Thomas • Jan 10th, 2008 • Category: Marketing & SalesCourtesy of SalesConx:
After SalesConx, an online marketplace for business referrals, recently surveyed 700 small business owners, there were a number of interesting results. The highlights of which are below.
Referral and word‐of‐mouth account for nearly 50% of all new business for surveyed small business owners, however, only 9% are using online lead generation.
With ROI a large concern for many small businesses, there is significant reluctance (57%) among survey respondents to try new ways of growing their business. Meanwhile, nearly 40% rely on new business to drive 50% or more of their revenues.
JJ Thomas is the founder and chief promoter and contributor for BirminghamSmallBusiness.com. JJ has a passion for entrepreneurship and enjoys helping fellow aspiring and practicing entrepreneurs. JJ has also founded other related business ventures, such as Entrevisor (providing entrepreneur advisory services) LOLO Rewards (coalition loyalty and rewards program for locally owned, independent businesses), The Entrecyclopedia (the Entrepreneur's Encyclopedia of useful information) and EntrePulse (a weekly roundup of practical info for aspiring and entrepreneurs).
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